Build & migration
Theme and storefront work, platform migrations, checkout readiness, and a stack that operations can actually run.
Shopify
Shopify builds and support connected to how you already sell.
Storefront development, migrations, merchandising, and ecommerce ops, planned with marketplace reality in mind, not as a disconnected website project.
Direct answer
What does Marketplace Velocity do on Shopify?
We help brands build, migrate, and operate Shopify so the direct channel supports the same commercial story as Amazon and other marketplaces: cleaner product data, stronger conversion, and marketing that does not fight the catalog.
Who this is for
- Brands that need a Shopify store that matches marketplace assortment and positioning
- Teams migrating from another platform or a brittle theme/app stack
- Operators who want analytics, merchandising, and lifecycle hooks set up correctly
- Companies that already trust MV on marketplaces and want one less vendor on DTC
Not a fit when
- Pure brand-site redesigns with no commercial operating need
- Agencies looking for white-label Shopify labor only
- Projects with no owner for product data, pricing, or fulfillment decisions
How the work breaks down
Catalog & merchandising
Product architecture, collections, PDP clarity, and content systems that stay in sync with marketplace realities.
Analytics & tracking
Measurement that supports paid media and lifecycle decisions, not vanity dashboard theater.
Ongoing ecommerce support
Iteration after launch: landing pages, merchandising refreshes, app hygiene, and performance fixes.
What we manage
Not every item applies to every account. Scope follows the account’s starting point and priorities.
- Shopify storefront development and theme customization
- Platform migrations and replatform planning
- Product catalog structure and PDP conversion work
- Collections, navigation, and merchandising systems
- Analytics and conversion tracking setup
- App stack cleanup and performance hygiene
- Landing pages for campaigns and launches
- Ongoing Shopify support retainers or project hours
How we work
Weekly cadence, one named operator.
Discovery comes first. Then we scope ongoing management, a defined project, or hourly support.
- Pre-contract
Discovery + scope
Goals, current stack, migration risk, and what success looks like before anyone writes a line of theme code.
- Build
Design for operators
We prioritize conversion, maintainability, and catalog truth over novelty for its own sake.
- Launch
Cutover with a plan
Redirects, tracking, merchandising QA, and a clear owner for post-launch issues.
- After
Improve what sells
Iterate on pages, offers, and measurement using real traffic, not a redesign every quarter.
Questions
Do you only build stores, or operate them too?
Both. Some clients need a migration or rebuild. Others need ongoing merchandising, landing pages, and ecommerce support after launch.
How does this connect to Amazon work?
Assortment, pricing posture, creative, and customer lifecycle should not contradict what shoppers see on Amazon. We plan Shopify with that continuity in mind.
Can this be hourly?
Yes. Defined projects and flexible hours are common when a full Shopify retainer is not required.
No cost · Nothing to sign
Talk with us about your Shopify store.
Build, migrate, or stabilize, scoped after we understand the commercial job the store has to do.