Search & Shopping
Query intent coverage, negatives, Shopping feed quality, and bid logic tied to products that can fulfill and convert.
Google & YouTube Ads
Google and YouTube ads built around products that already sell.
Search, Shopping, Performance Max, and YouTube, connected to marketplace readiness, inventory, and contribution.
Direct answer
What do you manage on Google and YouTube?
Paid search and video that sends demand to listings and storefronts ready to convert. Structure, creative testing, measurement, and budget pacing with the same commercial standards we use on retail media.
Who this is for
- Brands with proven marketplace demand that want efficient off-Amazon acquisition
- Teams where Shopping or PMax spend is growing without clear product-level contribution
- Operators who need Google work coordinated with Amazon inventory and offer reality
- Companies that want senior media judgment without a separate brand-only agency
Not a fit when
- Businesses chasing cheap clicks with no conversion path
- Accounts that refuse product feed or tracking access
- Brand campaigns with no commercial measurement expectation
How the work breaks down
Performance Max
Asset groups and signals structured around real winners, not a black box fed every SKU indiscriminately.
YouTube
Prospecting and remarketing that supports product education and branded demand without wasting frequency.
Measurement
Conversion paths, product contribution, Amazon Attribution where the brand is eligible, and honest readouts when attribution is messy.
What we manage
Not every item applies to every account. Scope follows the account’s starting point and priorities.
- Google Search campaign structure and query mining
- Shopping feed and product group strategy
- Performance Max setup and ongoing control
- YouTube prospecting and remarketing
- Conversion tracking and destination QA
- Amazon Attribution setup and interpretation when Google traffic is sent to eligible Amazon destinations
- Budget pacing and waste controls
- Creative testing themes for ads and landing pages
- Weekly notes and monthly performance reporting
How we work
Weekly cadence, one named operator.
Discovery comes first. Then we scope ongoing management, a defined project, or hourly support.
- Pre-contract
Audit the account
Feed health, query waste, landing destinations, and whether Google is the right lever right now.
- Build
Structure for contribution
Campaign architecture around products and intent, not channel fashion.
- Operate
Weekly optimization
Search terms, creatives, budgets, and exclusions with inventory and offer changes in view.
- Report
Decide next spend
What earned, what wasted, and where to reallocate.
Questions
Do you manage Google Ads without managing Amazon?
Yes. Many engagements stand alone. When Amazon is also in scope, we keep inventory and offer constraints visible so Google does not push demand into a broken destination.
Do you handle Performance Max?
Yes, with tighter product inputs and clearer success criteria than ‘turn it on and hope.’
Can this be project-based?
Audits, rebuilds, and feed cleanups can be projects. Ongoing management is available when the account needs a steady operator.
How do you think about attribution?
We use the available signals and stay honest about what they can and cannot prove, especially when Amazon and Google both touch the same shopper journey. When the brand is eligible, Amazon Attribution helps connect Google traffic to Amazon outcomes.
Related services
No cost · Nothing to sign
Talk with us about Google and YouTube.
Where spend is working, where it is leaking, and what structure would make the next dollar clearer.