Core flows
Welcome, abandon, post-purchase, winback, and replenishment designed around real product cadences.
Email & SMS
Lifecycle programs that keep customers buying after the first order.
Flows, campaigns, and SMS that turn marketplace and DTC buyers into repeat revenue, without spamming people into unsubscribes.
Direct answer
What does email and SMS work include?
Lifecycle architecture, campaign cadence, segmentation, creative direction, and measurement for email and SMS, so the second and third purchase are planned, not accidental.
Who this is for
- Brands with enough order volume to make email and SMS materially valuable
- Teams whose flows are outdated, unmeasured, or stuck on default templates
- Operators who want lifecycle tied to product launches and marketplace calendars
- Companies adding SMS without a clear consent and offer strategy
Not a fit when
- Brands with almost no owned audience and no plan to grow one
- Spray-and-pray blast programs with no segmentation discipline
- Accounts unwilling to clean list quality or honor consent rules
How the work breaks down
Campaigns
Launches, promotions, and editorial sends that respect fatigue and contribution.
SMS
High-intent messages with clear offers, not a second inbox full of noise.
Measurement
Revenue attribution, list health, and tests that improve the program over time.
What we manage
Not every item applies to every account. Scope follows the account’s starting point and priorities.
- Klaviyo or equivalent lifecycle architecture
- Core revenue flows and nurture sequences
- Campaign planning and creative direction
- SMS strategy and offer cadence
- Segmentation and list hygiene recommendations
- Deliverability and consent best-practice support
- Launch and promotion calendars
- Monthly performance reporting
How we work
Weekly cadence, one named operator.
Discovery comes first. Then we scope ongoing management, a defined project, or hourly support.
- Pre-contract
Audit the stack
Platform, flows, deliverability risks, SMS consent, and where revenue is leaking.
- Build
Fix the money flows first
Prioritize automations with the clearest payoff before vanity campaign calendars.
- Operate
Cadence + tests
Ship campaigns, watch fatigue, and iterate creative and offers weekly.
- Report
Performance readout
What the program earned, what to kill, and what to build next.
Questions
Which ESP do you work in?
Most often Klaviyo. We can work in other common stacks when the brand already has a system worth keeping.
Do you write all the copy?
We own strategy, structure, and creative direction. Copy and design can be produced by MV or coordinated with your team.
Can lifecycle support marketplace buyers?
Yes, where legally and practically possible. Many programs focus on DTC capture while still supporting the broader brand relationship after marketplace purchase.
Can this be project-based?
Yes. Flow builds, audits, and migrations can be scoped as projects. Ongoing programs are available when the channel needs steady ownership.
Related services
No cost · Nothing to sign
Talk with us about email and SMS.
Which flows are earning, which are rotting, and what a cleaner email and SMS program would look like.