Prospecting
Audience and creative systems that find new buyers without burning the catalog on weak offers.
Meta & Instagram Ads
Meta ads that send demand to listings ready to convert.
Prospecting and retargeting on Facebook and Instagram, built around product truth, creative testing, and destinations that can take the traffic.
Direct answer
What do you manage on Meta?
Paid social that finds and re-engages buyers for products that already have a commercial reason to exist. Creative, audience structure, and measurement connected to marketplace and DTC destinations, not vanity engagement.
Who this is for
- Brands with strong product-market fit that need scalable prospecting creative
- Teams retargeting marketplace or Shopify traffic without a coherent funnel
- Operators tired of agencies that optimize for CTR while conversion collapses
- Companies that want Meta coordinated with Amazon and Google work
Not a fit when
- Accounts with no workable creative inputs or product photography
- Businesses unwilling to define a conversion event that matters
- Brand awareness programs with no commercial readout expected
How the work breaks down
Retargeting
Sequences that respect where the shopper already engaged, site, social, or marketplace adjacency.
Creative testing
Hooks, offers, and proof points tested against real purchase behavior, not aesthetic preference alone.
Destination QA
Traffic only goes where inventory, price, and PDP clarity can support it.
What we manage
Not every item applies to every account. Scope follows the account’s starting point and priorities.
- Facebook and Instagram campaign structure
- Prospecting and retargeting strategy
- Creative briefing and testing roadmap
- Pixel / CAPI destination QA support
- Offer and audience iteration
- Budget pacing and waste controls
- Landing page and PDP conversion feedback
- Weekly notes and monthly reporting
How we work
Weekly cadence, one named operator.
Discovery comes first. Then we scope ongoing management, a defined project, or hourly support.
- Pre-contract
Audit + creative reality check
Pixel health, audience structure, creative backlog, and whether destinations can convert.
- Build
Structure the account
Clear prospecting vs retargeting roles, offer logic, and measurement definitions.
- Operate
Test and prune
Kill losing ads fast, scale winners carefully, and keep creative from going stale.
- Report
Contribution, not vanity
Spend, results, and what the next creative or offer test should be.
Questions
Do you create the ads yourselves?
We brief, direct, and test creative. Production can sit with MV Creative Services or your existing creative team, as long as the operating loop is clear.
Can Meta traffic go to Amazon?
Sometimes, with policy and commercial constraints in mind. More often we send Meta demand to Shopify or a controlled destination, then use marketplace excellence to convert intent elsewhere in the journey.
How fast do you test creative?
As fast as asset supply allows. The bottleneck is usually creative throughput, not media buying clicks.
Is this available as a project?
Yes, audits, rebuilds, and launch campaigns can be scoped without a full retainer.
Related services
No cost · Nothing to sign
Talk with us about Meta and Instagram.
Whether the account needs a rebuild, a creative system, or steady weekly ownership.