Split catch-all campaigns by product family
The team separated the catch-all structure, prioritized the families that mattered most, and expanded support for strong revenue drivers that had been easy to miss.
Amazon sales grew 77% year over year for a complex fitment catalog
We split catch-all advertising into product-family campaigns, shifted budget toward proven sellers, and fixed fitment, variation, pricing, and Buy Box issues before scaling traffic.
Marketplace
Amazon US
Period
Year over year
Engagement
Ongoing account management
Premium wheels and accessories brand
+77.1%
Amazon sales year over year
The challenge
A complex catalog with expensive failure points.
The brand manages a large, technically demanding fitment catalog. Fragmented variation families, unclear fitment, pricing issues, and a catch-all campaign structure made it harder to direct traffic and budget toward the right products.
Split the catalog into product families and fund each one separately.
Fitment complexity was limiting both conversion and the team’s ability to allocate media with intent. MV identified the product families with the strongest commercial opportunity, rebuilt advertising around those families, and put catalog and offer work behind the same priorities.
Advertising approach
We replaced catch-all campaigns with separate campaigns for each product family. Budget moved to families already producing revenue but receiving little ad support. We held back increases where fitment, pricing, or Buy Box issues could waste the traffic.
The decisions we carried into the account.
Consolidated variations and clarified fitment
Variation families were consolidated and fitment information was clarified so customers could reach the right product with less uncertainty.
Fixed pricing and Buy Box problems
The account team addressed pricing and Buy Box problems that could suppress otherwise healthy demand across a high-ticket catalog.
More volume without giving up revenue per unit.
Amazon US sales grew 77% year over year, from $295,653 to $523,539. Units increased 53%, while revenue per unit increased 16%.
$523,539
Current period
$295,653
Prior-year period
+53.2%
Units ordered
Year over year
+15.6%
Revenue per unit
Year over year