Added size charts and clearer listing copy
The team created and updated listings, clarified titles and bullets, added size charts, and consolidated variations and review relationships where appropriate.
Amazon sales grew 58% while unit conversion improved
We added size charts, clarified listings, managed weekly FBA replenishment, and tightened search terms only after the products were ready to convert.
Marketplace
Amazon US
Period
Year over year
Engagement
Ongoing account management
Orthopedic support and recovery brand
+57.9%
Amazon sales year over year
The challenge
Growth depended on more than advertising.
A broad orthopedic catalog required accurate sizing, dependable inventory, clear listings, deliberate product launches, and fast recovery when catalog or account-health problems interrupted sales.
Fix sizing and availability before buying more traffic.
Sizing, availability, and account-health interruptions could erase the value of otherwise good demand generation. MV organized the work around retail readiness: make the right products easier to choose, keep replenishment close to demand, and coordinate launches and recovery work through one account plan.
Advertising approach
We tightened search terms and supported launches only when listing quality and stock could support the traffic. Size, inventory, and account-health issues were fixed first.
The decisions we carried into the account.
Replenished FBA inventory every week
Weekly FBA replenishment work kept availability decisions close to sales activity and the needs of a broad catalog.
Tightened search terms and cleared account issues
The account team supported new products, tightened search terms, and worked through listing suspensions and account-health issues as they appeared.
Sales, units, and conversion improved together.
Amazon US sales grew 58% year over year, from $537,251 to $848,379. Units increased 49%, and the unit-session rate improved by 0.43 percentage points.
$848,379
Current period
$537,251
Prior-year period
+48.9%
Units ordered
Year over year
+0.43 pts
Unit-session rate
Year over year