Built a four-month FBA forecast
A four-month FBA forecast and weekly replenishment recommendations gave the team a consistent way to plan around demand and availability.
Amazon sales grew 50%, with stronger unit conversion
We built a four-month FBA forecast, fixed mapping and suppression errors, then updated titles, A+ content, and the storefront before increasing traffic.
Marketplace
Amazon US
Period
Year over year
Engagement
Ongoing account management
Consumer grip products brand
+50.0%
Amazon sales year over year
The challenge
Inventory, listings, and content needed more structure.
Inventory planning, catalog accuracy, content, storefront presentation, and product discovery were being handled separately across a varied consumer-products catalog.
Get products in stock and repair broken listings before increasing ad spend.
Forecasting, catalog repair, content, and brand protection were separate tasks with no shared order of operations. MV put them in sequence: protect in-stock coverage, repair mapping and suppression issues, then improve the product pages and storefront meant to convert demand.
Advertising approach
We did not scale ads into unavailable, suppressed, or incorrectly mapped listings. Forecasting and catalog repairs came first; content and storefront updates followed.
The decisions we carried into the account.
Fixed mapping, suppression, and variation errors
Listing and variation corrections came first, followed by search-focused titles, item highlights, A+ content, and storefront updates.
Updated titles, A+ content, and the storefront
The account team handled product-mapping errors, suppressed listings, pricing for the event period, and brand-protection issues.
Sales rose as unit conversion strengthened.
Amazon US sales grew 50% year over year, from $141,076 to $211,551. Units increased 48%, and the unit-session rate improved from 10.85% to 12.56%.
$211,551
Current period
$141,076
Prior-year period
+47.7%
Units ordered
Year over year
+1.71 pts
Unit-session rate
10.85% to 12.56%