Snack Owl is a vegan candy company that produces low-calorie, healthy gummies. They partnered with Marketplace Velocity to help launch products, generate sales, increase profit margins, and eventually grow to become a top healthy candy brand on Amazon. Our team optimized their listings and existing PPC campaigns to better reflect their long-term goals. We created and published videos and graphics, developed a sustainable inventory plan, and assumed management of Snack Owl’s Amazon Posts. Since enlisting our services they’ve seen a 1081% growth in sales, 900% growth in Ad orders, and a 30% increase in average order value. We also helped them navigate a massive rebranding – including a name change – that required a complete reevaluation of our initial PPC strategy. MV built out a targeted advertising strategy to guide customers searching for the old brand name to their new product offerings to ensure an easy shopping experience during the transition.

Boardsmith, a small business specializing in handcrafted, high-end wooden cutting boards, sought to establish a profitable sales channel, amplify brand awareness, and bolster brand reputation on Amazon. Teaming up with Marketplace Velocity, we devised strategically tailored ad campaigns, optimizing bids for high-converting phrases based on meticulous keyword and competitor research while navigating within the boundaries of a firm advertising budget. The results were remarkable: we slashed Advertising Cost of Sale (ACoS) by 60% and witnessed an impressive 196% increase in gross sales. Additionally, we magnified brand exposure by elevating monthly impressions by an astounding 178%.