By now, Amazon Prime Day has become synonymous with one of the biggest sales events of the year. Not only do customers get to enjoy discounts on their favorite products, but they also have the opportunity to discover new items at heavily discounted prices. However, what many new sellers may not realize is the importance of properly preparing their businesses for this significant sales day. In this article, we will delve into everything you need to know about Amazon Prime Day 2023 and provide insider knowledge and expert strategies to help FBA (Fulfillment by Amazon) sellers gear up for this momentous event.

Amazon Prime Day is an annual sales event exclusively available to Amazon Prime members. Typically taking place in mid-July (exact dates may vary), Prime Day offers a wide range of deals and discounts across various product categories, including electronics, home and kitchen, fashion, beauty, and more. The event spans 48 hours, during which Amazon unveils new deals every few hours to keep customers engaged.

While the official announcement for Amazon Prime Day 2023 is yet to be made, sellers were notified through Seller Central on March 30 to start preparing for this major sales event. Based on historical patterns, it is likely that Prime Day 2023 will take place in mid-July. Sellers were required to set up their deals specifically for Prime Day in Seller Central by the April 28 deadline.

To fully capitalize on the potential sales surge during Amazon Prime Day, sellers must take proactive steps to get their businesses ready. Here are five crucial strategies to prepare for Prime Day 2023:

Creating enticing Amazon Prime Day deals, discounts, and promotions on your listings can greatly influence customer purchase decisions. While some sellers see increased sales due to the surge in traffic alone, it is advisable to offer customers additional ways to save. Consider implementing the following strategies:

• Prime Exclusive Discount: Offer exclusive discounts to Amazon Prime customers, highlighting the percentage saved.
• Coupons: Utilize Amazon’s coupon feature to display discounted prices prominently on the product detail page.
• Create Promotions: Explore options like “buy one get one free” or custom social media promo codes to share with your audience.
• Prime Day Deals: Although the submission deadline for Prime Day Deals has passed, offering discounts during this period can significantly boost visibility and sales.

Ensure timely delivery of your inventory for Prime Day by initiating conversations with your suppliers. Amazon advises sellers to have their inventory arrive at US fulfillment centers by June 15, 2023. Plan ahead and consider potential issues by shipping inventory as early as possible. Additionally, be mindful of FBA capacity limits and work on improving sell-through rates and reducing excess inventory to avoid fulfillment constraints.

In case FBA inventory capacity limits are too low or there’s limited time for shipping, consider creating FBM (Fulfilled by Merchant) offers on your listings. By fulfilling your own orders or utilizing a third-party fulfillment center, you can still meet customer demand and offer deals. Add an FBM option through Seller Central and ensure inventory availability for a seamless buying experience.

Invest time in optimizing your product listings to make them as attractive as possible to potential buyers. Audit and update listing elements such as titles, bullet points, images, and descriptions. Consider utilizing Amazon’s split-testing feature for A+ content and focus on increasing reviews. Boosting traction before Prime Day can enhance sales and improve your Best Sellers Rank.

Maximize your reach and visibility during Prime Day by fine-tuning your marketing efforts. Review your PPC (Pay-Per-Click) campaigns and optimize them for Prime Day-related keywords. Additionally, consider running off-Amazon ads on platforms like Google Ads, Facebook, and Instagram to generate more traffic. Leverage the power of social media by creating engaging posts and utilizing influencers to promote your Prime Day deals.

Since its inception in 2015, Amazon Prime Day has evolved into a global phenomenon. In 2022, Prime Day sales reached an all-time high, resulting in significant revenue for both Amazon and sellers. The event also helped Amazon Prime members save a total of $1.7 billion across various products.

Amazon Prime Day 2023 is just around the corner, and proper preparation is key for sellers to make the most of this monumental sales event. By offering customers multiple ways to save, ensuring sufficient inventory, optimizing listings, and amplifying marketing efforts, sellers can take advantage of the surge in traffic and increase their sales potential. Gear up for Prime Day 2023 and position your business for success in this highly competitive marketplace.