Pricklee is an up and coming beverage company that offers naturally flavored cactus fruit water. MV was brought on board to assist in growing sales and achieving and maintaining a sustainable ACoS. We identified successful keyword targeting strategies and worked hand in hand with the brand, utilizing both traditional and non-traditional marketing techniques to boost brand awareness and increase sales without sacrificing efficiency. Pricklee has been able to maintain an ACoS 70% lower than their initial goal when we began working together, and sales have increased over 50%.