In a recent notification shown to sellers on Seller Central, Amazon announced that all advertising and storefront related operations will be moving to the Amazon Advertising console.
From Amazon
“This change will provide a more cohesive view of your campaign options, so you can find what you need faster…”
How Amazon Is Making Advertising More Efficient and User Friendly for All
Our Experience
The advertising console is currently utilized by vendors that use the Vendor Central platform. Fortunately, we have had the opportunity of working with numerous clients using the 1P service, which means we have extensive experience using the Amazon Advertising console. With all advertising, reports, storefronts, bulk operations, and payment methods in one place, it is much easier to navigate than the current setup. From an operational standpoint, we have found that this consolidation and organization allow for more efficient advertising.
Easy to Find
The console itself will be simple to locate, as it will be featured in the menu of Seller Central along with all of the other essential functions of daily operations.
Advertising Help and Support
There will be a support option exclusively for advertising questions and concerns featured on the console. Vendors can access the responses to these cases on either Seller Central or Amazon Advertising. As a side note, it is important to mention that all of your login credentials and information will remain the same on both platforms.
Although many of the advertising features will remain the same, the Amazon Advertising console will make advertising more organized and efficient.
To learn more about Amazon’s Advertising console, click here.
As always, Marketplace Velocity is here to help with transitions such as this one or any future changes Amazon makes. Feel free to contact us at any point with questions or concerns regarding your Amazon account.
