Boardsmith, a small business specializing in handcrafted, high-end wooden cutting boards, sought to establish a profitable sales channel, amplify brand awareness, and bolster brand reputation on Amazon. Teaming up with Marketplace Velocity, we devised strategically tailored ad campaigns, optimizing bids for high-converting phrases based on meticulous keyword and competitor research while navigating within the boundaries of a firm advertising budget. The results were remarkable: we slashed Advertising Cost of Sale (ACoS) by 60% and witnessed an impressive 196% increase in gross sales. Additionally, we magnified brand exposure by elevating monthly impressions by an astounding 178%.